True Wealth Ventures

WHO WE ARE

The True Wealth Ventures investment thesis is that women-led companies perform better financially, yet are an untapped market for investors since only 2% of venture dollars go to women-led start-ups and 15% to those with a woman on the leadership team. In addition, since women make 85% of consumer purchase decisions and 80% of healthcare decisions, True Wealth Ventures believes there are additional advantages for companies with women on the management team in designing products for, selling to and servicing these women customers in these markets. True Wealth Ventures is focusing on the following large, high-growth, acquisitive markets, where women are the primary customer Ð and where women are especially interested in making a positive impact through environmental and human health, both in the role of the consumer and in the role of the business owner.

$19,100,000

TARGET SIZE OF FUNDS

Sector

Healthcare, Environment

Stage

Seed

Region

North America

Countries

Founder(s)

Sara Brand

Sara Brand Sara Brand is the Founding General Partner of True Wealth Ventures, an early-stage VC fund investing in women-led businesses in consumer health and sustainability sectors. She is also the co-founder of (512) Brewing, the largest draught-only, self-distributing microbrewery in the country. Sara was previously in venture capital and management consulting in the Bay Area as well as in a variety of strategic and operational roles in large tech companies. Sara holds a Ph.D. and M.S. in green design and manufacturing from UC Berkeley and a B.S. in mechanical engineering from UT Austin.

Kerry Rupp

Kerry Rupp is General Partner at True Wealth Ventures, an early-stage VC fund investing in women-led businesses in the consumer health and sustainability sectors. She also teaches for NSFÕs I-Corps program. Kerry was previously CEO at DreamIt, a top-ten US startup accelerator and VC fund, with HealthTech, EdTech, Minority & Women-focused programs. She was the founder of Holiday Golightly, a group travel service for women, and held VP positions at AllRecipes, Jobster, Classmates and LexisNexis. Kerry holds an MBA from HBS and a BA from Duke.